About Us
Where We Started: From the Auto Lot to the Insurance Industry
We did not come to insurance from a textbook. Our path started on the floor of the auto industry, where our founder James Myers spent 13 years helping people find the right vehicle. Time and again, the final question at the end of a deal was the same: do you know anyone for auto insurance? After more than a decade of referring people out, James decided to stop sending clients elsewhere and start serving them directly. Apex Insurance was born from that moment, and the instinct behind it has never changed: be the resource your clients actually need, all in one place.
What We Do Differently: The Best Price First, Every Time
We have noticed something in this industry that we are not willing to replicate. Many agencies and large carriers hold back their best rates, lead with higher premiums, and use the upsell as a strategy. We do the opposite. Our genuine intention from the first conversation is to find the most competitive coverage available for your situation. We shop across multiple carriers specifically so that your best option rises to the top, not the most profitable one. That commitment to cost is not a marketing angle for us. It is the reason we started.
Who We Are and Who We Serve: Independent, Multi-Line, and Built for Individuals and Businesses Alike
Apex Insurance is an independent insurance agency based in Indianapolis, IN. Because we are not tied to a single carrier, we have the flexibility to compare options across the market and recommend coverage that fits your real needs. We work across three primary lines: auto, home, and business insurance. Whether you are an individual looking to lower your monthly premium, a homeowner seeking reliable property protection, or a small business owner trying to get the right commercial coverage without overpaying, we are structured to help. Our independence is not incidental. It is what makes our cost-first approach possible.
Our Place in Indianapolis: Relationships Over Transactions
We are rooted in Indianapolis, IN, and we intend to stay that way. Everything about how we operate, from the way we explain your options to the way we follow up after a policy is placed, is designed around long-term relationships rather than one-time sales. The Indianapolis, IN community is not just our market. It is our home, and the people we insure are neighbors, not numbers. We measure our success not by how many policies we write in a day, but by how many clients come back, refer a friend, or call us first when something changes in their lives. That kind of trust is what we are building, one honest conversation at a time.